About Us
The Smiths, we have always had a creating mindset and have always loved to throw ideas back and forth. After having our first daughter I sought out to curate a wardrobe that feels effortless, timeless, and easy to put on in the midst of maintaining a household and raising our daughter. I’m the kind of gal who’s brain functions best when I feel good and starting off the day with a happy comfortable outfit is a must.
Our family is big on nature and enjoying the tranquility and beauty of the colors of each season and I adore flowers! Which is what has inspired me to find pieces inspired by the gentleness and beauty of nature.
With that the vision for Josephine and Marjorie began, We wanted to share with others a wardrobe that felt happy, effortless, and comfortable. With pieces that feel timeless and versatile during the seasons in a year.
We aim to help women shop for pieces that feel timeless and easily accessible for daily use. We want women to be able to open their closet and effortlessly pair items together and have a collection of items that build on each other. We want to provide a wardrobe that feels casual but can also feel elevated while providing comfort.
Our vision is to have curated pieces for women each season of the year. Having drops of various collections per season. Offering unique patterns such as florals and colors that feel non stimulating and follow certain seasons.
Explore our WINTER collection
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